About time you may say. Welcome to web 2.0 – Geyrhalter Design, where have you been? Well, to answer your question, and to bring my first message to the point, why say something when there is nothing to be said. That’s why we did not have a Geyrhalter Design blog. Now things have changed, with a re-packaging of my agency on its way, and with the official introduction of the term ‘Brand Atmospheres’, there is a lot to think about, even more to talk about and it’s definitely time to start a conversation with you.

So what does ‘Brand Atmospheres’ mean, and what is its relevance to Geyrhalter Design, or even more importantly, to you?

I came up with the term (although we found that there is a german architecture and media agency by the name ‘brand atmosphere’ as well as a portugese ‘brand atmosphere designer’ who uses the term to speak about an identity’s expansion into spacial projects) to bring the focus of Geyrhalter design to a point:

We create identities and transform them into brands. In the process we create everything surrounding the Identity, the design of all printed communications and the design and coding of an online presence. And anything that falls in between, or on top of it. May it be packaging, a trade show, an annual report, or just an online newsletter design, it all plays an important part in the overall success of a visual brand. That’s what we call designing brand atmospheres, and that’s what we follow closely by managing every part of a clients’ visual identity. Above is one of many Illustrations we created to visualize ‘Brand Atmospheres’. It will not be the final stop in that process, that’s for sure.

Since the term, as well as our focus on it, is new to you as well as ourselves, I will take this blog as a platform to showcase ‘brand atmospheres’ that we create as well as good and bad industry examples that fall into that sujet. I will also share inspirations and sometimes hand the mike over to members of my team and other thought leaders that we connect with.

Enjoy, participate and keep coming back as this is the substitute of the beloved ‘GD Newsletter’ and we hope that you will enjoy the change. We will add more features over time to make it easier for you to subscribe and to stay connected.

Best,

Fabian