As I received an announcement of a dubious creative award show, the Dubai Lynx, I was surely intrigued enough to open the link. I found out that it is Dubai’s 1st International Advertising Festival and that the winners have just been announced, well, or in the few sections that actually did have winners. Needless to say I did not spend a long time looking over the winning entries, yet this outdoor campaign promoting ‘Natural Colors’ stood out to me. Yes it is strange to have gradient hair, but the concept of a dye-cut billboard surely deserves some attention.