Domino Magazine, ‘the guide to living with style’, did something quite interesting in their current issue. An ad insert features sticker flags (think post it-flags) with different categories on it. It engages the readers to utilize their content as a shopping inspiration while leveraging their advertisers’ buys. On top of that it promotes their online registry and web site in general once the flag is removed. Quite a lot of marketing tasks fullfilled on one single page. And above all, it transforms a passive experience into an extremely engaging active experience. Bravo.