A quite intriguing invention by an artist from Berlin: ‘The Image Fulgurator is a device for physically manipulating photographs. It intervenes when a photo is being taken, without the photographer being able to detect anything. The manipulation is only visible on the photo afterwards.’

Lots of great guerilla campaigns could be created on a very low budget, lots of political events could be scrutinized and press conferences could have devastating results. Thank you Hans for the inspiration.

I just had a great meeting with Overture Films, a company headed by some of Hollywood’s Greats, including CEO Chris McGurk, Ex-COO of MGM. Once the project was discussed and it was established that we will have a first presentation next week in which we will need to show a beyond exceptional creative outcome, I ended the conversation with the words ‘The pressure is mine’.

It came unexpected, and it surely was an ice breaker. We started chatting about how many meanings it can have, especially in Hollywood.

I came back to my office and bought the domain thepressureismine.com and thepressurewasmine.com, just for the pleasure of owning them.

I have been a big admirer of the fashion company ‘nau’. From concept and philosophy to the design and distribution model, it was an inspirational and groundbreaking company all the way. Hence it was a sad moment when I read 2 months ago that nau went kaput. I just learned that they are back after having been acquired by Santa Barbara based Horny Toad. Hopefully now is the time to appreciate their amazing model. If you have not done so yet, go explore the world of nau.

I got away from the Los Angeles heat for a little bit and escaped to Mammoth Mountain. Not much explanation is needed on the print piece that greeted me at my rental place.

Yes, it is important to consider the fold when designing…

Another creative idea whose target audience is the jury of international award shows rather then the client’s consumers. There is quite a difference between designing with awards in the back of your mind, or the people who would actually end up with the campaign in front of their noses. This is such a case of an agency grabbing big awards, getting great PR, but most likely having to start over on a more realistic strategy for Papa John’s Pizza.

Nevertheless, especially the idea of using the fold as the pizza box is quite a genius design solution worth sharing.

(Thanks to Kevin for sending it along, original to be found here)