‘Send It Certified’, a startup company, approached us around a month ago, and after a couple of meetings we were convinced that they have a great idea and the power and background to make it happen. In more of a partnership then vendor approach, Geyrhalter Design engaged in the first step, the Identity Design. Send It Certified’s current tag line is ‘Your Private E-Delivery Network’, and in short the company is a fast, secure and affordable alternative to the vulnerabilities and inadequacies of standard email (Did the e-mail end up in Spam? Has it ever been read? Will the Administrator read highly secure information?) and the expense and delays of overnight delivery services (Plus the fact that FedEx often just leaves a package in front of the actual delivery address, or with a neighbor). One of the most amazing features though is that ‘Send It Certified’ offers to send e-mails biometrically secure, so by finger print identifications. Quite an amazing offering, and also a lot to address in a simple mark.
Our solution, as seen above, conveys a lot of the points, in a very simplistic visual manner:
The white spaces to the left and right are a metaphor for two fingers, as in a sender and recipient (with the lines becoming the friction ridges), meeting to exchange the biometrically secure data, which is shown by the orange portion, which becomes evident by the further use of orange in the word ‘Certified’. The round shape of the mark represents the worldwide/global service area, while the circles enforce the notion of spreading a message. The larger blue areas in the logo mark stand as a metaphor for the ubiquious area of non-certified exchanges, as enforced by the blue type reading ‘Send It’.
As we are engaging in all other areas of creating Brand Atmospheres for SenditCertified, which we will share with you at a later point, or through our soon-to-be-relaunched web site, we feel well-weaponed with an Identity in tow that is as trustworthy and established as it feels significant and high-tech.
