The indie band Deerhof found a creative new twist on promoting their soon to be released record. They uploaded the sheet music of the (not yet available, soon to be released) single ‘Fresh born’ and let the public record it solely based on the notes, which will limit the participation, but guarantee the hype, not only for the site that hosts the ‘cover versions’, but also for the new single, once it can be compared to the user generated versions. A very creative, hands-on intellectual and fresh approach to use the accessibility of the web to work to your advantage. You can find the project mini site here.

(First read about on Cool Hunting)