It is hard not to notice the new billboard campaign for the Showtime series Dexter. Makes you value the idea of brand building by use of typography and layout. How else could we quickly put names to these ‘Dexter’ magazines? A job well done.

I wonder how long it took Showtime to get the go-ahead from all the publishers’ legal departments before running this campaign…

Images found via my friend Google at showtimefan.com