October 28th, 2008
…and it does not look like it will be any time soon. Not with such a sad smiley face.

Tags: branding, identity, packaging, pepsi
Posted in: Advertising/Marketing, Brand Atmospheres, Design
…and it does not look like it will be any time soon. Not with such a sad smiley face.

Tags: branding, identity, packaging, pepsi
Posted in: Advertising/Marketing, Brand Atmospheres, Design
2 Responses to It’s not the real thing
[...] my Pepsi re-branding fiasco post, the new Holiday Inn mark follows suite. I just don’t believe a hotel brand should feel like [...]
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