Refreshing.

Ahhh, the beauty of visual language. Not quite politically correct, yet quite hilarious. I know nothing about this campaign, not even if it is a real campaign (or a real beer therefor), so if you know more about this good communicator of a campaign, please comment. Enjoy:

Thanks to Geyrhalter Design Alumni Cum Laude, now Full-Time Googler, Evelyn for sharing.

Too bad that Pantone’s idea of spreading their color-love from shoes to t-shirts, again, in a lengthy co-branding spree is not one of the bright ideas we are getting excited about, even if The New York Times declares it as such. We have seen colored T-Shirts before, actually a whole lot of them at ailing American Apparel recently, and we have even seen colored sneekers, yes we have. Now why exactly would even I as a designer get excited about merchandise in a ‘Pantone’ color, especially via quality unconscious retailer Gap, I really do not know. There must be some smart strategy peeps over at Pantone capable of coming up with other ideas on how such a great brand can be leveraged in more thoughtful ways then just applying it to apparel.

Photo from The New York Times.

Nice collection of some bestsellers of the last year. A ‘nice read’ for type nerds, designers and interested clients alike.

Not to continue my rant (see my post of March of last year), I’d rather like to see it as a very early 2009 update. I had an applicant post the following comment on, well, this very blog. It read like this:

Not to talk badly about anyone seeking a position at our wonderful firm, but it is just a rather strange way to try to do it publicly via a blog comment post. Especially if there is a typo involved.

On the contrary, and to set a great example, what a small personal touch like the logo-replica in html can do to stand out from the bunch:

In times like these it takes special attention to detail and I hope that we will see more of it this year. Time to go back to being grammatically accurate and polite in tonality, yet time to look ahead for new ways to create everlasting impressions like Job applicant two has done here. Eventhough we do not have an opening at this current moment in time, kudos goes out to you for the well crafted e-mail and the role model you might become for some looking for a job in ‘09.

…and only to review Interbrand’s report of the Top 100 Global Brands of 2008, then we about had it with looking back. Happy New Year everyone!