Too bad that Pantone’s idea of spreading their color-love from shoes to t-shirts, again, in a lengthy co-branding spree is not one of the bright ideas we are getting excited about, even if The New York Times declares it as such. We have seen colored T-Shirts before, actually a whole lot of them at ailing American Apparel recently, and we have even seen colored sneekers, yes we have. Now why exactly would even I as a designer get excited about merchandise in a ‘Pantone’ color, especially via quality unconscious retailer Gap, I really do not know. There must be some smart strategy peeps over at Pantone capable of coming up with other ideas on how such a great brand can be leveraged in more thoughtful ways then just applying it to apparel.

Photo from The New York Times.