Geyrhalter & Company – Brand Atmospheres

Posts from December, 2010

Being timeless made easy
December 17th, 2010

I have been buying a lot of used vinyl lately. Mostly for under $1 and a majority of it focused on establishing a collection of all the classics: The Carpenters, The Bee Gees, Frank Sinatra, Dean Martin, Dave Brubeck, lots of Motown and Verve Records, and of course the occasional 80′s record that just brings back those childhood memories.

It is interesting when you listen to the 80′s pop genre. The music you know, you think of as ‘amazing’ and then once you hear B-sides or tracks on full lengths that you have not been exposed to, they sound, well, dated. Or shall we say ‘cheesy’, and often plain embarrassing.

The same holds true for the record sleeve designs, as you can see in the examples below:

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Is brand conscious consumerism really all that shallow?
December 2nd, 2010

I just recently came back from a trip to see my parents in Austria. We are all big lovers of Austrian wines and have an affinty for great design. It seems to go hand in hand in many cases, no  pun intended. As I tasted a Grüner Veltliner from a vineyard I have not explored so far, something interesting happened. I did not take the bottle with me while having the first sips.


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