February 14th, 2012
6 years ago Mike ‘Mouse’ McCoy approached us to create the brand identity for his production studio start up. Mouse had a very clear vision, and it was different from what Hollywood usually seeked from our firm. From day one Bandito Brothers was conceptualized to steer things up and not only to want to be different, but to actually do things differently.
Focusing solely on live action work, McCoy’s background as a motocross legend and stunt driver formed the base for Bandito Brothers to be all about action in an authentic way. No ‘Hollywood’ bogus, the Banditos set out to do the real deal and Geyrhalter’s branding work had to convey the no-gimmick aspect of the tongue-in-cheek name.
Yesterday I attended the world premiere of Act of Valor, Bandito Brothers’ unprecedented blend of real-life heroism and original film making, which stars active-duty Navy SEALS. True to their brand vision from 6 years ago, Sunset Boulevard was closed with Navy SEALS falling from the sky on parachutes, while Arnold was rubbing shoulders with Keith Urban and the Navy SEALS.
The true highlight for us though was seeing this artist drawing of the 6 year old Geyrhalter designed identity opening the premiere on the vast 86′x34′ screen of the legendary Arclight Cinerama Dome.
In was the client’s unique vision, mixed with honesty, authenticity and lots of talent, which made our branding remain timeless. We did our part in it, for sure, but it reminds us once again how great branding is all about having a unique story and telling it well.