Geyrhalter & Company – Brand Atmospheres

Posts filed under Social Behaviours

Yesterday’s fashion
February 16th, 2009

Barneys catalogue, Winter ’08…

…meet BCBG catalogue, Spring ’09:

I hope you two get along.

Looks like you might, since you share the same style.

At least on first glance…let’s see what happens when you actually get to know each other a little bit.

If I recognize this on a plain ‘consumer’ level, I just wonder if anyone else does as I won’t be the only household receiving both of these within months of each other. Peculiar.

Vato Verde
February 9th, 2009

This is an update to an entry that got erased during a server problem. We added images and a link to a full write up to the post:picture-13.pngA while back, I shared a project I was about to undertake for Art Center College Of Design’s designmatters department with you. Time has passed, and about a month ago we travelled to Mexico City to launch this student effort during the 62nd Annual United Nations DPI/NGO Conference.The Vato Verde campaign is a design intervention for civic disarmament that includes environmental, print and multimedia components, which provoke us to take a close look at the complex problem of gun violence in mega cities such as Los Angeles and Mexico City.Vato Verde aims to reach a generation of children and tweens who are at risk for gun violence and often over-exposed to the glamorization of guns in mainstream media. My students decided to work with Claymation for the first time and the campaign has received great interest from educational leaders to be included into curriculums in Puebla, and maybe other states within Mexico.picture-4.pngYou can now read an updated essay about this campaign as well as view the videos on Art Center’s designmatters site.picture-2.pngpicture-1.pngpicture-5.png

I (LEGO) N.Y.
February 3rd, 2009

The great illustrator Christoph Niemann shares his Lego Graphics on the New York Times Blog. My former employee Evelyn shared it with me, and voila, as times are busy, I am relying on second hand inspiration : )

Click here for the full Legomania.

Saying a thousand words with a couple of icons
January 18th, 2009

Ahhh, the beauty of visual language. Not quite politically correct, yet quite hilarious. I know nothing about this campaign, not even if it is a real campaign (or a real beer therefor), so if you know more about this good communicator of a campaign, please comment. Enjoy:

Thanks to Geyrhalter Design Alumni Cum Laude, now Full-Time Googler, Evelyn for sharing.

Seeking a job in ‘09
January 13th, 2009

Not to continue my rant (see my post of March of last year), I’d rather like to see it as a very early 2009 update. I had an applicant post the following comment on, well, this very blog. It read like this:

Not to talk badly about anyone seeking a position at our wonderful firm, but it is just a rather strange way to try to do it publicly via a blog comment post. Especially if there is a typo involved.

On the contrary, and to set a great example, what a small personal touch like the logo-replica in html can do to stand out from the bunch:

In times like these it takes special attention to detail and I hope that we will see more of it this year. Time to go back to being grammatically accurate and polite in tonality, yet time to look ahead for new ways to create everlasting impressions like Job applicant two has done here. Eventhough we do not have an opening at this current moment in time, kudos goes out to you for the well crafted e-mail and the role model you might become for some looking for a job in ’09.

If Steve Jobs really is ailing…
December 17th, 2008

could it be that no one at The New York Times realized that the type behind his featured image in today’s paper actually reads ‘ouch’? An example of what happens when the time spend paying attention to details gets cut…Ouch!

Brand Irony
December 16th, 2008

A little sarcasm never hurt anyone, especially when times are rough…

Original source unknown, but thanks to Dany for the heads-up.

The golden arch now serves form & function
December 7th, 2008

Less is more. Now even for McDonald’s. At least at the ‘Quarter Pounder’, a concept restaurant in Japan, where the menu’s simplicity, seen below, is reminiscent of In’n'Out, and the graphic design a near-direct copy of Mini, but a fantastic store design and great marketing idea.

Thanks to past GD-Intern Marco for the heads-up. More images and thoughts can be found here.

A sound application // A healthy drug
November 16th, 2008

A 20 second iPhone application download later you find yourself creating music. Or music re-creating your environments. Or you find yourself under the influence of digital drugs, as the creator of the software puts it. A very exciting, creative and stimulating, yet simple, idea that is hard to explain, so i let the creator struggle through it himself.

Too bad I did not know about this two nights ago when I found myself proposing to my then-girlfriend, now-fiancée, because I would have recorded the whole situation. It would have surely made for a unique wedding song…

“Share your vision for what America can be”
November 9th, 2008

Our President-Elect continues to cater to a new generation by launching an official web site to have the country participate in the change to come. Where should we start in saluting the fact that the campaign is over, yet Obama’s team understands that the 2.0 campaign will be best leveraged right this moment to not lose any viral capabilities of the 3+ Million ‘subscribers’. The fact that the site gets Geyrhalter Design’s approval and praise for the UI as well as design aesthetics, is, of course, just an added benefit.

While the new administration starts doing, we start watching (in awe) how this historical campaign continues to do the right thing at the right moment.

We will also try to not make this an Obamarama blog, because that is one thing the world does not fall short of at this point in time…