Geyrhalter & Company - Brand Atmospheres » american apparel http://blog.geyrhalter.com Sat, 21 Jan 2012 20:30:19 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The future is full of bright ideas, or a gap thereof… http://blog.geyrhalter.com/2009/01/17/the-future-is-full-of-bright-ideas-or-a-gap-thereof%e2%80%a6/ http://blog.geyrhalter.com/2009/01/17/the-future-is-full-of-bright-ideas-or-a-gap-thereof%e2%80%a6/#comments Sun, 18 Jan 2009 07:44:07 +0000 Fabian Geyrhalter http://blog.geyrhalter.com/2009/01/17/the-future-is-full-of-bright-ideas-or-a-gap-thereof%e2%80%a6/ Too bad that Pantone’s idea of spreading their color-love from shoes to t-shirts, again, in a lengthy co-branding spree is not one of the bright ideas we are getting excited about, even if The New York Times declares it as such. We have seen colored T-Shirts before, actually a whole lot of them at ailing American Apparel recently, and we have even seen colored sneekers, yes we have. Now why exactly would even I as a designer get excited about merchandise in a ‘Pantone’ color, especially via quality unconscious retailer Gap, I really do not know. There must be some smart strategy peeps over at Pantone capable of coming up with other ideas on how such a great brand can be leveraged in more thoughtful ways then just applying it to apparel.

Photo from The New York Times.

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