Geyrhalter & Company - Brand Atmospheres » being boiled http://blog.geyrhalter.com Sat, 21 Jan 2012 20:30:19 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Being boiled. http://blog.geyrhalter.com/2008/11/23/being-boiled/ http://blog.geyrhalter.com/2008/11/23/being-boiled/#comments Mon, 24 Nov 2008 06:45:08 +0000 Fabian Geyrhalter http://blog.geyrhalter.com/2008/11/23/being-boiled/ It seems like it is the largest playground where creatives get to design posters (For non-designers reading this blog: us creatives love designing posters), yet the Hollywood movie industry is also famously the most uninspiring and boring place to be a poster ‘designer’ or ‘Hollywood Photoshop Expert’, as I lovingly refer to the chosen ones. I did it myself a couple of times and it’s worth the experience, yet 100% unfulfilling as a creative (I can’t wait for your comments on this post – ouch!). These two new posters for soon-to-be blockbusters are such a rare sighting of actually creative (= no headshots, or, in Angelina Jolie’s case, no lips) hollywood posters that the horizontal Valkyrie poster (not shown) was enough to catch my attention when driving down the roads of Hollywood boredom…

(I took inspiration for the title from one of the first vinyl singles I ever bought back in the 80′s. If you are not familiar with the song ‘being boiled’ by Human League from 1978, take a listen and remember that this was recorded in 1978!)

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