9/11/11 is past us, and I am sure we are all a bit relieved as it is not a joyful day in any means, and it comes with many hurtful memories atop of fears of repeat attacks. When flipping through the great New York Times memorial issue, I paused to reflect on the way brands chose to walk the very delicate line of mixing honest sympathy with a hint of marketing message – all the way to a blunt in-your-face sales message hidden inside the memorial post. Here is a selection of the ones that grabbed my attention the most:

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A little sarcasm never hurt anyone, especially when times are rough…

Original source unknown, but thanks to Dany for the heads-up.