Ahhh, the beauty of visual language. Not quite politically correct, yet quite hilarious. I know nothing about this campaign, not even if it is a real campaign (or a real beer therefor), so if you know more about this good communicator of a campaign, please comment. Enjoy:

Thanks to Geyrhalter Design Alumni Cum Laude, now Full-Time Googler, Evelyn for sharing.

Last night was powerful. It was the most magnificent moment of positive change I have felt since I moved to the U.S. 12 years ago. I do not know when the last time was in history, or if ever there was a time in modern history, where so many Americans cried out of joy at the same very moment. Imagining that the reason for this sensation is watching a president, who most Americans have not even heard of a little while ago, being elected, is mind blowing to me. A moment that clearly went beyond two people running for president. A moment that shaped history in so many ways, too many to mention, and not the right outlet to do so.

Quite appropriately though is to state how last night affected agencies around the world, as strategic ad campaigns of all sorts, shapes and forms will have to be compared to this all encompassing and fully integrated brand building spectacle. A campaign that was cleverly crafted and superbly executed. The day the first book going in-depth on this stunning lesson in marketing (and there will be many) will be released, will be the day I will head to the stores. If nothing else to you, this has been the best example of Brand Atmospheres I will be able to give you in a long time, unless our clients amp up the budget a bit more into the Obama campaign direction…then, maybe, Geyrhalter Design too can say ‘Yes, we can.’

Sure we all prefer Starbucks to McDonald’s drip coffee when we are at an airport. At home, many of us prefer to support local coffee shops instead, but why would one respond to the latest Starbucks campaign, MyStarbucksidea.com, asking to give Starbucks Corporate clever ideas on how to make them a better company. The incentive? You have a shot at seeing your idea being put to work. Not enough of an incentive, at least not for us. For Starbucks it might work, given the vast subscriber base, but would it be too much to ask for a couple of prize-incentives, like $100 Starbucks gift cards for the entries that are translated into the stores? Leaves a bad taste in my mouth, one of free labor.

I’ll keep going to get my good taste at the bean brewer next door instead, where I get free coffee for being loyal and I can tell the guy behind the counter if I have a great idea.