Geyrhalter & Company - Brand Atmospheres » concept restaurant http://blog.geyrhalter.com Sat, 21 Jan 2012 20:30:19 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The golden arch now serves form & function http://blog.geyrhalter.com/2008/12/07/the-golden-arch-now-serves-form-function/ http://blog.geyrhalter.com/2008/12/07/the-golden-arch-now-serves-form-function/#comments Mon, 08 Dec 2008 07:37:08 +0000 Fabian Geyrhalter http://blog.geyrhalter.com/2008/12/07/the-golden-arch-now-serves-form-function/ Less is more. Now even for McDonald’s. At least at the ‘Quarter Pounder’, a concept restaurant in Japan, where the menu’s simplicity, seen below, is reminiscent of In’n'Out, and the graphic design a near-direct copy of Mini, but a fantastic store design and great marketing idea.

Thanks to past GD-Intern Marco for the heads-up. More images and thoughts can be found here.

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