Geyrhalter & Company – Brand Atmospheres

Posts tagged with copy

Yesterday’s fashion
February 16th, 2009

Barneys catalogue, Winter ’08…

…meet BCBG catalogue, Spring ’09:

I hope you two get along.

Looks like you might, since you share the same style.

At least on first glance…let’s see what happens when you actually get to know each other a little bit.

If I recognize this on a plain ‘consumer’ level, I just wonder if anyone else does as I won’t be the only household receiving both of these within months of each other. Peculiar.

Why is this man not smiling?
April 3rd, 2008

Is it because the copywriter was not in touch with the folks in the art department? Most likely so. Either way it surely made me smile when I received it in the mail, and it might do the same for you, and that’s worth something.