September 13th, 2008
I am sure we have all seen the amazing viral phenomenon, ‘The Mentos Experiment’. I saw the two gentlemen speak at an Art Center Conference earlier this year as they were talking about their next ‘experiment’ involving tons of Post-its. Well, here it is, in all its disappointment. A fairly lame idea, done in a way too polished manner – may I dare to mention it is ‘starring’ ABC’s ‘Samurai Girl’ – and to top it off, an ‘Office Max’ logo, with custom tag line, at the end. A fine way to ruin something that was truly unique. Yes, tons of people will watch it, but the leaders are now gone forever and Eepy Bird has been handed over to the followers, and the corporations to slap on their logos. Sad, when you think about what could have been…

Tags: ABC, Eepy Bird, Mentos Experiment, Post It, Samurai Girl, viral
Posted in: Advertising/Marketing
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