Just brilliant! For the first time today I saw a print ad where I could taste (Yes, TASTE!) the actual product.

Image, check. Text, check. Sample taste, check.

Okay, first it was an obvious evolution since we already had breath mints that came in paper sized ’strips’, and second it really was not an ad featuring an actual product, it was an ad for the company that produces these ad(d)-on features that goes by the name of ‘First Flavor’. It is called Peel ‘n Taste and it does work. Their sample was for Welch’s Grape Juice and it tasted just like the product.

I am amazed about the opportunities that this little invention presents to marketers.

Now try to suck on this onscreen. (Yes, I heard the rumours, but I doubt it will happen anytime soon.)