Geyrhalter & Company - Brand Atmospheres » floating http://blog.geyrhalter.com Sat, 21 Jan 2012 20:30:19 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The sky is the limit… http://blog.geyrhalter.com/2008/08/25/the-sky-is-the-limit/ http://blog.geyrhalter.com/2008/08/25/the-sky-is-the-limit/#comments Tue, 26 Aug 2008 02:40:58 +0000 Fabian Geyrhalter http://blog.geyrhalter.com/2008/08/25/the-sky-is-the-limit/ It may seem like the perfect blog entry for our ‘Brand Atmospheres’ blog, even though some of you may have already learned about this in a past edition of Wired magazine. You might have noticed that i took a couple of days off to rejuvinate while visiting a client up north. A part of the long weekend was trying to play catch up with magazines of past months, and this is when I came across ‘Flogos’. The image below explains it quite well: Flogos are foating logos, way above in the sky, created of soap-based foam formulations.

An interesting idea that can surely be used in very smart ways. Excited to see where marketers will take it. I guess we will see, if weather permits.

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