http://blog.geyrhalter.com Sat, 21 Jan 2012 20:30:19 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.geyrhalter.com/2008/11/22/turn-back-time/ http://blog.geyrhalter.com/2008/11/22/turn-back-time/#comments Sat, 22 Nov 2008 08:31:07 +0000 Fabian Geyrhalter http://blog.geyrhalter.com/2008/11/22/turn-back-time/ After my Pepsi re-branding fiasco post, the new Holiday Inn mark follows suite. I just don’t believe a hotel brand should feel like an inexpensive shampoo label or days-marked-off-a-prison-cell-wall (at least it was only a three day stay). Scary to think there surely was a big brand strategy, hundreds of thousands of dollars and a significant brand bible behind this re-branding effort…

]]> http://blog.geyrhalter.com/2008/11/22/turn-back-time/feed/ 2