This is in a reply to a twitter comment by @jwojchi about my compliments to Landor for their recent re-branding effort for DC Comics.

Great branding firms do not create for the past, they also just keep the present in mind when designing for the future.

Change is hard to give into, especially when it intrudes an era of historic connections with die-hard fans, but there is a larger chance that Landor’s work will in fact do what it promises to deliver, which is to turn DC Comics’ objectives into a lively, current and adjustable brand platform that is weathered for changes within DC Comics that outside spectators, like myself, can not be aware of. Read the rest »