A little sarcasm never hurt anyone, especially when times are rough…

Original source unknown, but thanks to Dany for the heads-up.

It may seem like the perfect blog entry for our ‘Brand Atmospheres’ blog, even though some of you may have already learned about this in a past edition of Wired magazine. You might have noticed that i took a couple of days off to rejuvinate while visiting a client up north. A part of the long weekend was trying to play catch up with magazines of past months, and this is when I came across ‘Flogos’. The image below explains it quite well: Flogos are foating logos, way above in the sky, created of soap-based foam formulations.

An interesting idea that can surely be used in very smart ways. Excited to see where marketers will take it. I guess we will see, if weather permits.