Some of you may already have seen this – yet another – step to cross platform media creation. Esquire magazine is celebrating its 75th anniversary by use of an ‘electronic’ cover for the special issue. We will hunt for it in the next days and comment with approval (or disapproval – will it look like an old-school gif animation?), but until then, you can watch the cover here.

Thanks to my student Strahan for bringing it to my attention.

Domino Magazine, ‘the guide to living with style’, did something quite interesting in their current issue. An ad insert features sticker flags (think post it-flags) with different categories on it. It engages the readers to utilize their content as a shopping inspiration while leveraging their advertisers’ buys. On top of that it promotes their online registry and web site in general once the flag is removed. Quite a lot of marketing tasks fullfilled on one single page. And above all, it transforms a passive experience into an extremely engaging active experience. Bravo.

Is it because the copywriter was not in touch with the folks in the art department? Most likely so. Either way it surely made me smile when I received it in the mail, and it might do the same for you, and that’s worth something.