I am sure by now everyone read about how Nine Inch Nails released their latest album/CD/MP3-set á la Radiohead. What really strikes me, and i have not seen that done so far, is that each of the 36 songs has its own ‘record cover’ assigned to it in iTunes. A creative photograph that matches the emotions triggered by the particular piece, which helps tremendously, especially since it is an instrumental album. It gives me hope after still mourning the days where the album or CD cover was a big part of the purchasing process, and together with the booklet, a big part of the all-around brand atmosphere that each artist created by releasing a new album.