As a nice follow-up to yesterday’s music packaging entry, the New York Times today features a very interesting article confirming that the recently introduced new packaging design for Tropicana will be exchanged with…the old one.

Why? Consumers hate it.

How did PepsiCo find out? Via Twitter.

How will that change the job of brand-, advertising- and design agencies?

They will listen.

Again.

…maybe the newly launched Pepsi branding effort will be scrapped next? Surely everyone has been complaining. The money that could be saved by using 2.0 technologies prior, during and after major re-branding efforts and the idea of the resulting success is just imminent.