Geyrhalter & Company - Brand Atmospheres » photo http://blog.geyrhalter.com Sat, 21 Jan 2012 20:30:19 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Brand loyalty. http://blog.geyrhalter.com/2008/05/30/brand-loyalty/ http://blog.geyrhalter.com/2008/05/30/brand-loyalty/#comments Fri, 30 May 2008 18:28:38 +0000 Fabian Geyrhalter http://blog.geyrhalter.com/2008/05/30/brand-loyalty/

Italian photographer Mateo Ferrari shows a series of photographs of people being loyal to their cars, over quite a significant number of years. What happened to brand loyalty in the car industry – and where are the objects of desire anno 2008 to be found? How many people do you know who buy (and not lease) and keep their car over the span of more then 10 years?

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