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	<title>Geyrhalter &#38; Company - Brand Atmospheres &#187; road</title>
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		<title>On the road again&#8230;.</title>
		<link>http://blog.geyrhalter.com/2008/09/23/on-the-road-again/</link>
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		<pubDate>Tue, 23 Sep 2008 18:40:08 +0000</pubDate>
		<dc:creator>Fabian Geyrhalter</dc:creator>
				<category><![CDATA[Advertising/Marketing]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[honda]]></category>
		<category><![CDATA[lancaster]]></category>
		<category><![CDATA[road]]></category>

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		<description><![CDATA[First logos in the sky, now music on the road. Honda tested what they call a &#8216;Melody Road&#8217; in Lancaster, CA. You can get a feel for it in this video. The concept was developed by researchers in Japan and it utilizes grooves that are cut into the road at different intervals creating the &#8216;soundtrack&#8217;. [...]]]></description>
			<content:encoded><![CDATA[<p>First logos in the sky, now music on the road. Honda tested what they call a &#8216;Melody Road&#8217; in Lancaster, CA. You can get a feel for it in <a href="http://www.youtube.com/watch?v=BYO81ZRVXKU&amp;feature=related">this video</a>. The concept was developed by researchers in Japan and it utilizes grooves that are cut into the road at different intervals creating the &#8216;soundtrack&#8217;. Quite intriguing, but of course Lancaster residents complained and soon there will be asphalt trucks pulling in and it will be the day that music died. At least on that part of the road. A different kind of road kill, but an intriguing idea which I am sure will resurrect in different ways in the near future.</p>
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