Our President-Elect continues to cater to a new generation by launching an official web site to have the country participate in the change to come. Where should we start in saluting the fact that the campaign is over, yet Obama’s team understands that the 2.0 campaign will be best leveraged right this moment to not lose any viral capabilities of the 3+ Million ‘subscribers’. The fact that the site gets Geyrhalter Design’s approval and praise for the UI as well as design aesthetics, is, of course, just an added benefit.

While the new administration starts doing, we start watching (in awe) how this historical campaign continues to do the right thing at the right moment.

We will also try to not make this an Obamarama blog, because that is one thing the world does not fall short of at this point in time… 

A great viral promotion for a font software.

Thanks to Bobby for the heads-up.

…via my super design team in Germany. They made me super. Super viral idea, mainly because of the added benefit: A point of sale is included. A special Kodak moment indeed.

I am sure we have all seen the amazing viral phenomenon, ‘The Mentos Experiment’. I saw the two gentlemen speak at an Art Center Conference earlier this year as they were talking about their next ‘experiment’ involving tons of Post-its. Well, here it is, in all its disappointment. A fairly lame idea, done in a way too polished manner – may I dare to mention it is ‘starring’ ABC’s ‘Samurai Girl’ – and to top it off, an ‘Office Max’ logo, with custom tag line, at the end. A fine way to ruin something that was truly unique. Yes, tons of people will watch it, but the leaders are now gone forever and Eepy Bird has been handed over to the followers, and the corporations to slap on their logos. Sad, when you think about what  could have been…

What happens to an international consumer brand once it starts ailing and laying off employees?

In the worst case, a blog of former and current employees of the company would start sharing secrets and discussing all ‘the dirt’ online, as it occured in the case of Starbucks. Grab a cup of Joe and stop on by ‘Starbucks Gossip’ to get the latest in barista rage and witness how one of the great international consumer brand phenomenons is losing its’ magic.

This new found freedom of speech opens the possibilities of low cost, overnight, viral marketing tremendously, but it also adds a new level of risk management to brands worldwide, which makes another phenomenon the best call for help: Google.

Above you can see a proposed re-design of the Starbucks name and logo by architect James Biber, as featured in Architects magazine.

Although things got extremely busy around the office this week and I have a hard time finding a moment to dedicate to the blog, I still want to leave you with a little something. I hope that you a) have not seen this great viral already, and b) find it just as funny, smart, creative and educating as I do. A viral well done.